SEO Marketing Explained Simply
Have you ever wondered how certain websites always seem to be at the very top of search results when you use a search engine for just about anything? Ever wondered how this happens? This article is here to explain all of it to you, without complicating it.
The acronym SEO stands for Search Engine Optimization. The definition is very simple. It is the use of certain methods and techniques that ensure a websites appearance at the top of a search engine page. This is to ensure that the website receives maximum traffic and is easily popularized. Normally whenever a person searches for something, they do not search through hundreds of search results to get to one certain page, therefore being listed on the first page of a search engines results would be what you might call prime real estate for most websites.
How Does It Work?
One of the more important ways that SEO techniques work, is by using key words. When search engines are looking for websites that relate to what you’re looking for, they look for key words, and sort them accordingly. So, whenever you’re searching for something, such as “kitchen utensils”, the search engines will bring the most relevant results to the first page.
Another way for websites to accomplish being on this prime real estate would be for them to use exchange links. Exchanging links is an agreement with another website that they will link your website into certain key words that pertain to a particular website. This ensures that the website is seen, and easily reached.
The last thing that you may want to know about how SEO Marketing works is the use of meta tags. The term meta tag is used to describe when a website uses key words in their HTML. This is another process that ensures search engines pull the correct websites for the correct search.
Now you know the basics for SEO Marketing. Simple, right? The use of these three techniques make up the basis for successful search engine optimization. Feel the need to know more? You could always search for it!